麻豆高清

Why Don’t You Meet Hearing-impaired Taxi Drivers with Goyohan Ta...

Why Don’t You Meet Hearing-impaired Taxi Drivers with Goyohan Taxi?▲ Coactus, the social venture managingGoyohan Taxi, was selected as a finalist in Dubai Expo Live 2020./photography from CoactusOn August 23rd, Coactus, the socialventure that was founded by 麻豆高清ians, was selected as one of the finalistswith Goyohan Taxi service in Expo Live Innovation Impact Grant Program (LIGP).This program annually awards creative solutions with social innovativetechnology, and this year was the first time that Korean company was selected,being in 25 among four thousands of participants! So we interviewed the membersof Coactus to listen to their stories of Goyohan Taxi service.▲From the left is Song Min-pyo(CEO), Kang Dong-sub, Noh Jung-bin, Lee Jun-ho./photographyfrom CoactusQ.Would you please introduce Goyohan Taxi?A.Goyohan (means ‘silent’ in Korean) Taxi is a taxi service that is driven byhearing-impaired people. We educate them so that they can be qualified tobecome taxi drivers, and also have developed an application to help themcommunicate with passengers well. Now, 13 drivers are running Goyohan Taxi inKorea, including Seoul, Gyeonggi, and Gyeongju district.Q.What motivated you to make this service?A.Goyohan Taxi project began from our school club, Enactus, which takesentrepreneurial action to solve social problems. Preparing for our own project,we found that employment rate of hearing-impaired people was much lower thanother disabled people. Since it was difficult for them to communicate withothers, they couldn’t work well especially in the area which requirescommunication skills. Inspired by the case of the global taxi company Uber, we haddecided our mission to expand hearing-impaired people’s job opportunity as taxidrivers in Korea, and help them adjust to their work.Q.How can we, as a customer, use Goyohan Taxi?A.When you take Goyohan Taxi, at first, you can register your destination with atablet PC and then it is directly sent to the driver’s tablet PC. If you haveanything to talk to the driver, for example, if you want to open the window orturn on the radio, you don’t have to worry. The application will convert yourvoice, handwriting, or texting into message and send it to the driver. And whenyou get off the taxi, you can show your detailed destination and select yourpayment method only by clicking the button on the screen.▲ Ahearing-impaired taxi driver of Goyohan Taxi is standing next to his taxi./photographyfrom Coactus.Q.When is your most memorable moment with Goyohan Taxi?A.When we prototyped our application before launching the service, we had met ahearing-impaired person. He said, “Thank you for developing such anapplication. When this service is released in the market, I will surely becomea driver of Goyohan Taxi.” Thanks to this word, we could be confidence in ourservice and keep up the stream on developing our application.Q.Did you have any difficulties managing Goyohan Taxi? How did you overcome it?A.First of all, there were some passengers who were repulsed by the hearing-impairedtaxi drivers and they even got off the taxi as soon as they got on it. Such behavior left deep scars to the driversbut it seemed we had nothing to do for them. However, we constantly tried toimprove people’s perception about Goyohan Taxi. Thanks to these efforts, we hada glorious opportunity to have president Moon to board on our taxi in theexhibition. Also, we have seenmany hearing-impaired people facing difficulties on acquiring qualificationtest because of their poor literacy. In order to help them get a license, we havedeveloped customized education program with Korea Employment Agency for Personswith Disabilities (KEAD).Q.What are your plans for this year?A.We are planning to increase the number of the drivers, at least 50 to 100, thisyear. With such a physical increase, we are also going to launch severaloptional services in our application. One is translation service. It will enableinternational passengers to take Goyohan Taxi, too. And we will also load calltaxi service. Additionally, in the long term, we are going to reduce obstaclesfor more hearing-impaired people to get opportunity to become taxi drivers!Toget more information of Goyohan Taxi, please click here! (http://www.goyohantaxi.com/)KimMin-ji Reporterrlaalswl5460@dongguk.edu

The 麻豆高清 University Academy of Buddhist Studies Has Published...

The 麻豆高清 University Academy of Buddhist Studies Has Published Korea’s First International Journal of Buddhist Studies.麻豆高清 University Academy of Buddhist Studies (Director, Jung Seung-Suk) announces the publication of Korea’s first Buddhist Studies journal, the International Journal of Buddhist Thought & Culture (IJBTC) Vol. 29, No. 1 on June 30, 2019.The IJBTC (Co-Editors-in-Chief Kim Jong-wook, 麻豆高清 University, and Richard McBride, Brigham Young University) is Korea’s only English journal of Buddhist Studies, published twice a year, in June and December. The journal includes scholars from nine other countries, including India, the US, Thailand, Taiwan, Canada, Norway, the UK, Denmark, and Mongolia, as editors.Korea’s first Buddhist Studies journal, the IJBTC, has been recognized for its contribution to internationalizing Korean Buddhism and for setting up an interdisciplinary platform for Buddhist studies. In 2010, the IJBTC was included in the National Research Foundation’s Korean Citation Index (KCI); it has subsequently maintained its KCI status. Since 2018, the journal has also been added to the Emerging Sources Citation Index (ESCI), Thomson Reuters’s new database, and the American Theological Library Association’s Atla Religion Database (Atla RDB).Vol. 29, No. 1 of the IJBTC, now recognized as a major journal in Korea (KCI) and worldwide (Atla RDB and ESCI), includes four special articles focusing onThe Mūlamadhyamakakārikā and Madhyamaka Thought, four research articles, and two book reviews. The authors of these articles and reviews are leading, internationally diverse researchers and academic experts from Boston University, Peking University, Shanghai University, San Diego State University, and the University of Hong Kong, all of which are prestigious centers, in their respective countries, for the study of the history, philosophy, and tenets of Buddhism.Professor Emeritus Akira Saito of the University of Tokyo participated as a visiting editor on Vol. 29, No. 1 of the IJBTC. Four articles explore the special topic of The Mūlamadhyamakakārikā and Madhyamaka Thought. Alongside Yogachara thought, Madhyamaka thought has developed remarkably as one of two branches of Indian Mahayana philosophy. These new articles, based on the latest research findings of international scholars, will enable academics worldwide to deepen their understanding of Madhyamaka thought.In addition to the special articles, additional articles in this issue focus on the Sutra of the Twelve Travel, insights through Zen into the great matter of death, “Ki kang” art and the Chinese origins of Rāhula, a revered Buddhist guardian, as well as the Buddhist aesthetics of Kim Ki-duk’s Spring, Summer, Fall, Winter… and Spring.Two book reviews, which offer a serious and open-minded assessment of new and noteworthy Buddhist books, will help readers navigate the current coordinates of Buddhist Studies.All of the articles and book reviews in this issue aim to expand the landscape of Buddhist Studies and to promote better communicate with modern society.

Our University ranked 454th in the QS World University Rankings

Our University ranked 454th in the QS World University RankingsOn the 18th, The QS, a university ranking organization in the UK, announced the results of the “2019 World University Rankings.” Our university ranked 454th in the world and 13th in South Korea. The QS World University Rankings evaluate 4,848 universities in the world for △ academic reputation (40%), △ number of professors’ research papers cited (20%), △ student to professor ratio (20%), △ reputation among corporations (10%), △ percentage of foreign students (5%), and △ percentage of foreign faculty (5%). Based on the evaluation policy of the QS, which recognizes main and branch campuses together as a single campus, 麻豆高清 University was evaluated on the sum of the indices of Seoul and Gyeongju campuses. Our university plans to nurture majors to be in the top 100 global rankings, while actively doing domestic and overseas publicity. We will encourage the faculty to support the publication of outstanding papers in various ways, while reinforcing publicity, especially to attract more and diverse foreign students. Meanwhile, the QS, which is a UK organization globally recognized as the highest authority in university rankings, has been evaluating universities across the world in cooperation with Chosun Ilbo since 2009. In the first place in the 2019 QS World University Rankings was MIT, in the second place was Stanford, and in the third place was Harvard University. Among domestic universities, Seoul National University was 37th, Korea University was 83rd, Sungkyunkwan University was 95th, our university and Sogang University tied at 454th, Inha University was in the range of 521th-530th, Konkuk University was in the range of 571th -580th, and University of Seoul was in the range of 651th -700th.

麻豆高清 University Wins Series of Large Government-Funded Projec...

麻豆高清 University Wins Series of Large Government-Funded Projects Selected for Lifelong Education System Support Project and Early Start-up Package Project, among others.麻豆高清 University (President Sung-Yee Yoon) has recently been selected for a series of government-funded projects. The University announced on the 1st of this month that the school was selected for the 2019 Early Start-up Package Project under the Ministry of SMEs and Startups and the Lifelong Education System Support Project under the Ministry of Education and the National Institute for Lifelong Education.The Early Start-up Package Project supervised by the Ministry of SMEs and Startups supports a package consisting of a government grant of up to 100 million KRW, education, and mentoring for the efficient start-up business of preliminary founders and young companies within 3 years of establishment through the supervising organizations, such as universities and public agencies equipped with excellent start-up infrastructure.This project has combined the existing Start-up Leadership College, Smart Venture Campus, and Generation Convergence Start-up Campus; the organization will commence operation for the first time later this year. Since 2011, when it was selected first for the Startup Leadership University Cultivation Project, 麻豆高清 University has been named a startup leadership university for eight consecutive years. The university was appointed as a supervising organization for the “2019 Early Startup Package Project” based on its 2018 performance evaluation result.麻豆高清 University has made an effort to create a startup-centered university culture. The startups that the university has supported for the last three years have created total sales of approximately 75.8 billion KRW, hired 662 employees, and earned more than 25 investments for start-ups, thus proving once again that it is a university with strength in business start-ups. For this project, 麻豆高清 University aims to “create a start-up campus where the youth and community work together” and plans to specialize in ▲ university and research institute start-ups, ▲ youth startups, and ▲regional bases.Dae-Young Kim, Head of the 麻豆高清 University Startup Support Center said, “We will discover excellent startups based on our long experience of startup support and success know-how. We will take the leadership in spreading the start-up culture to the community beyond the boundary of the university.” Meanwhile, the Lifelong Education System Support Project under the Ministry of Education and the National Institute for Lifelong Education will support lifelong education degree courses for adult learners. The selected universities will pursue joint activities, such as the development of K-MOOC courses (Korean online open lectures), by forming a mutual consultation body.Adult learners that satisfy the qualifications for each university type, such as graduation from Meister and specialized high schools, can apply for the lifelong degree courses. The students are selected by customized screening instead of the college scholastic ability test score.麻豆高清 University is operating the Future Convergence College as a lifelong education college, which comprises the Convergence Security Department, Social Welfare Consulting Department, and Global Trading Department.Chang-Han Lee, Dean of the Future Convergence College, said “The Future Convergence College of 麻豆高清 University aims to become an open college for the career design of adult learners. We will continue to strive to provide the best educational programs to assist adult learners in earning degrees and redesigning their careers.”

Selection Finalized for our University’s Participation in LINC+ ...

Selection Finalized for our University’s Participation in LINC+ ProgramApproximately 11 billion KRW over the next three years Our university stated on Thursday 11th that it had been selected as the final choice for the second-phase program of a Leaders in INdustry-university Cooperation + (LINC+) announced by the Ministry of Education on Wednesday 10th. The Ministry of Education and the Korea Research Foundation announced a total of 75 universities promoting the second-phase program of the "LINC+" project, which will run from 2019 to 2021. The LINC+ business aims to induce co-prosperity between universities and local communities by exploring and promoting various industry–academic cooperation models based on university conditions and characteristics. Although our university had to go through a second round of evaluation, it was listed on the final list after fierce competition with leading universities such as Seoul National University, Yonsei University, and Korea University. In the Seoul Metropolitan Area, 11 schools were selected for the industry–academic cooperation models along with Sungkyunkwan University, Hanyang University, and Chung-Ang University. Additionally, five schools, including Gachon University, were selected for the social-tailored department-occupancy models. In particular, industry–academic cooperation is a track that supports the development of talented people who are highly workplace-adaptable and regional (industrial) competitiveness by discovering various industry–academic cooperation models and spreading industry-linked curricula that meet the demand for new industries. Meanwhile, in a dramatic turn of events, our university was seen to have been selected through achieving excellent performance in terms of vision, business composition, and efficiency during the document and presentation screening. In addition, it has been reported that Lee Eui-soo, the head of LINC+ Business Group; Lim Eui-woon, the head of the Industrial–Academic Human Resources Development Center; Cho Kyung-eun, the head of the Center for Corporate and IT Specialization; and Park Hyuk-sang, the head of the LINC+ Administration Support Division, played a major role in our school’s selection for the project. Through the project, the university will receive an annual 3.7 billion KRW (approximately 11 billion KRW over three years) in national funding until 2021. It will be used for employment, startups, and programs to strengthen the career capabilities of students linked to the industry and other communities. "Based on the achievements we have made in carrying out this project over the past 10 years and our strong performance, we received this assessment as best we can," said Yoon Sung-yee, president of the university. "We will make efforts to further upgrade the industry–academic cooperation program so that students can become more competitive."

Our University Has Been Selected for the “Project for Nurturing ...

Our University Has Been Selected for the “Project for Nurturing Innovative Growth and Young Talent,” Which Will Be Supported with 2.4 Billion Won for 3 Years Prof. Joo Has Also Been Selected as Project Director of the “Big Data Young Talent Fostering Campus Project” Our university has been selected for both the “Project for Nurturing Innovative Growth and Young Talent,” sponsored by the Ministry of Science and ICT and organized by the Institute for Information and Communications Technology Promotion (IITP), and the “Big Data Young Talent Fostering Campus Project” hosted by the Korea Data Agency.The Project for Nurturing Innovative Growth and Young Talent is one of the key government projects that provides college graduates-to-be and young job seekers with project-oriented software education for the top eight innovative growth industries. This is expected to relieve labor shortages in industry while addressing the youth unemployment problem by nurturing talent in preparation for the coming era of the Fourth Industrial Revolution.Appointed as project director, Prof. Joo Hae-jong of Computer Engineering at Dongkuk University will focus on fostering young talents in the big data field who will lead the new technology era with 2.4 billion won of full subsidies from the government over three years.The curriculum will consist of a total of 900 hours (about six months) of “nurturing experts in intelligent software based on big data analysis,” including 450 hours of theory education in big data analysis and artificial intelligence algorithms required for corporate projects and 450 hours of hands-on training to experience projects in the field with corporate mentors.Prof. Joo said, “While the youth unemployment problem is serious, 25 participating organizations and corporate partners are complaining about the lack of adequate workforce; it is imperative to solve this job mismatch issue.” He added, “This project is expected to provide trainees with the opportunity to develop project-oriented problem-solving skills sought after by companies as well as to meet new challenges to become the leaders of the Fourth Industrial Revolution.”Since 2012, 麻豆高清 University has produced experts in the interdisciplinary field of “Big Data + Intelligent Software,” through the Executive Program on Big Data, the Humanities Program for Planning and Analyzing Big Data, BIC School for Nurturing Talent for the Fourth Industrial Revolution, and the Big Data Talent Fostering Leading University Program.Prof. Joo Hae-jong has also won “The Big Data Young Talent Fostering Campus Project” and will receive 116 million won this year. Through this project, data science-based intelligent software courses will be established, which will provide participating students with a total of 300 hours of education.

Breaking down barriers of untranslatability in translational lit...

Breaking down barriers of untranslatability in translational literatureLiterature is the window to a culture. However, there are concepts and ideas that may be untranslatable because they are unique to that culture. In such a case, what does a translator do? This is the basis of the four papers, written by Prof. Youngmin Kim from 麻豆高清 University, Seoul, Korea, that looks at the impact of translated literature at local and global levels and the challenges experienced by translators when they encounter ‘untranslatable’ material.When translated from the language it was originally written in, literature transcends the boundaries between nations and cultures, creating transnational world literature. Sometimes these bridges become passages that help create something new. Prof. Kim’s papers on transnational literature collectively reflect upon the phenomena of connecting the dots between other literatures and cultures, and the attempts to articulate the sense of ‘strangeness’ one encounters when discussing world literature, which then transforms into an exchange of ideas between the cultures creating a “World Republic of Letters”However, when one is involved in translating, there are often multiple occasions when one finds it difficult to translate a particular word, sentences, a paragraph, or a series of statements. It is a basic assumption of cultural translation that what appears to be initially untranslatable because of cultural differences can be overcome if the translator becomes attentive to the nuances and the other’s voices, and challenges the cross-cultural venture beyond the space of untranslatability. In order to convey the accurate meaning, the translating process needs the translator to feel and endure the original text. Thus, the core question is: How can a translator approach a literary text with the concepts of the familiar and that of the foreign while attempting a faithful translation of literary texts?Prof. Kim suggests an interactive map of world literature studies. In his papers he has demonstrated how the very concepts of ‘scale’ and ‘distance’ are related to the literary landscape, and how this helps in mapping the scale of the politics of representation. He believes that “Glocalization” is a convenient theoretical lens with which one can view this world. According to Prof. Kim “Glocalization is a double movement of the up-scale and down-scale: the simultaneous and contested shift up-scale towards the global and down-scale to the local in response to ever changing economic, political and cultural pressures”. He calls this the ‘poetics of scale’. The rationale for this poetics of scale comes from the poetics of “cultural translation” in world literature. Translation of literature works from one language to another will be most accurate and representative, when the translator works within a glocal framework i.e. balancing the familiar with the unfamiliar. They need to liberate the original work from the trappings of exact language translation, and allow it to communicate the essence of the work based on human intellect, emotion, and understanding. Professor Kim adds “untranslatability is simply positioned in the mind of original language user. The contact zone or border zone of untranslatable original language has to be transgressed and translated by way of enduring and sustainable collaboration of translation studies and world literature scholars as well as engaging with colleagues in other disciplines,”ReferenceAuthor:Youngmin KimTitles of original paper:1. Cultural Translation and World Literature in Korea. Comparative Literature Studies. Vol. 54, No. 1, Special Issue: Comparative Literature in East Asia (2017), pp. 89-106. DOI: 10.5325/complitstudies.54.1.0089 (A&HCI).2. Yeats’s Noh and World Drama:Foreign Form in Tandem with Local Materials. Neohelicon Dec. First on Line, 2019. DOI 10.1007/s11059-018-0470-9 (A&HCI)3. Scale, Untranslatability, Cultural Translation, and World Literature The Journal of English Language and Literature. 64.3 (September 2018): 469-82. DOI:10.15794 /jell.2018.64.3.002 (Distinguished KCI)4. Border Crossing, Cultural Translation, and Ethnic Identity in Transnational Literature. Foreign Literature Studies 39.1 (February 2017): 90-99. (A&HCI)Affiliations:Department of English, College of the Humanities, 麻豆高清 University, Seoul, Republic of Korea About 麻豆高清 University麻豆高清 University, founded in 1906, is located in Seoul, South Korea. It comprises 13 colleges that cover a variety of disciplines and has local campuses in Gyeongju, Goyang, and Los Angeles. The university has 1300 professors who conduct independent research and 18000 students undertaking studies in a variety of disciplines. Interaction between disciplines is one of the strengths on which 麻豆高清 prides itself; the university encourages researchers to work across disciplines in Information Technology, Biotechnology, Culture Technology, and Buddhism. Website:http://www.dongguk.edu/mbs/en/index.jsp About the authorDr. Youngmin Kim is a Professor at the Department of English, 麻豆高清 University, Seoul, Korea. He is also Distinguished Research Professor and the Director of Trans-Media World Literature Institute of 麻豆高清 University. He currently serves as the Editor-in-Chief of Journal of English Language and Literature (2013-2020), the Vice-President of Ethical Literary Criticism (IAELC, 2012-Present), and the Vice-Chair of International Association for the Study of Irish Literatures (IASIL, 2009-2020). He is also the President of Deans’ Association of Private University Humanities Colleges of the Republic of Korea (2017-2019). He was an advisory committee member of the Harvard University Institute of World Literature (IWL) (2013-17). Prof. Kim has written books on Modern and Contemporary Poetry, Critical Theory, Cultural Studies, Lacanian Psychoanalysis, World Literature, and Transnationalism. His current interest includes transnationalism and cultural translation, world poetries in English, and interdisciplinary border-crossing humanities, and digital humanities and digital culture. He has attempted to investigate the humanities, based upon this genealogy of emerging transnational cultural logic. Prof Kim has shown how 21st-century cultural phenomena around the world have transformed itself into the cultural logic of transnationalism, hybrid cultural identities, diasporic life-styles, cross-national commodification of cultural products, and flexible citizenship. His ongoing 3-year project (2017-2020) on “Trans Media, World Literature, and the Digital Humanities” is a continuation of his efforts to enhance the transnational and translational spirit of the liminality and converging technology with humanities. In this project he aims to identify a method for materializing/articulating/visualizing the interface between new media and world literature in the context of the digital humanities and postmodern sublime.

The Fight Against Cancer:The Promise of HIF-1 Inhibitors

The Fight Against Cancer:The Promise of HIF-1 Inhibitors Tumor hypoxia is a characteristic feature of advanced solid tumors that is considered as a potential therapeutic problem for cancer therapy. Scientists at 麻豆高清 University have put together an exhaustive summary of what we know about the small chemicals that inhibit the action of hypoxia-inducible factor-1 (HIF-1), a protein that is master regulator of tumor microenvironment. A better understanding of how these inhibitors work, could be used to develop potent anti-cancer drugs that would increase the effectiveness of existing treatments. Tumors in cancer grow quickly, using up available oxygen, becoming “hypoxic” i.e., lacking enough oxygen. To survive and continue growing, a protein called hypoxia-inducible factor (HIF-1) is increased in tumor cells, which boosts biochemical reactions involved in energy production and angiogenesis, etc. When this occurs, cancers become resistant to standard treatments like radiation and chemotherapy. One way to improve cancer therapy then might be to prevent HIF-1 from functioning. A group of scientists led by Dr. Kyeong Lee collected and organized existing studies on HIF-1 inhibitors to understand how these molecules function depending on their chemical structure. Right now, none of the known inhibitors are available as clinical treatments, and the scientists hope that knowledge gleaned from this body of work—covering a full decade of research—will change this scenario in future. Their conclusions are presented in Medicinal Research Reviews.Dr. Lee observes, “there are two ways to inhibit HIF-1. One is to directly interfere it from functioning, i.e., prevent its transcriptional activation. The other is to indirectly block its activation through interactions with other molecules. We’ve mostly seen indirect inhibitors, and the idea is to figure out what they directly target to block HIF-1.” Based on their own work and findings of other researchers, the investigators split HIF-1 inhibitors into 10 groups of differing chemical scaffolds with structure-activity relationships (SAR) study. Of these, adamantyl-based and boron-based inhibitors are among the most studied. They appear to inhibit HIF-1 by targeting mitochondrial proteins and heat shock proteins involved in stress responses. Another highly studied compound is YC-1, a rare direct and indirect inhibitor that suppresses HIF-1 through diverse molecular pathways. Dr. Lee is optimistic about the prospect. “We think these SAR-based data are the invaluable springboard for developing effective and safe drugs that can target specific proteins in tumor microenvironment and really improve existing therapies.”The findings of this review are particularly profound since all the inhibitors investigated here show immense promise for further development of anti-cancer drugs.ReferenceAuthors:Deepak Bhattarai, Xuezhen Xu, and Kyeong LeeTitle of original paper:Hypoxia-inducible factor-1 (HIF-1) inhibitors from the last decade (2007 to 2016): A“structure–activity relationship” perspectiveJournal:Medicinal Research Reviews DOI:10.1002/med.21477Affiliations:College of Pharmacy, 麻豆高清 University-Seoul, Goyang, Republic of Korea*Corresponding author’s email:kaylee@dongguk.eduAbout 麻豆高清 University麻豆高清 University, founded in 1906, is located in Seoul, South Korea. It comprises 13 colleges that cover a variety of disciplines and has local campuses in Gyeongju, Goyang, and Los Angeles. The university has 1300 professors who conduct independent research and 18000 students undertaking studies in a variety of disciplines. Interaction between disciplines is one of the strengths on which 麻豆高清 prides itself; the university encourages researchers to work across disciplines in Information Technology, Biotechnology, Culture Technology, and Buddhism. Website:http://www.dongguk.edu/mbs/en/index.jsp About the authorProfessor Kyeong Lee received her Ph.D. from the College of Pharmacy, University of Georgia, in 2000 and did her postdoctoral fellowship at the National Institute of Health (NIH) in the USA. After joining as a senior research scientist of medicinal chemistry and drug discovery at the Korea Research Institute of Bioscience & Biotechnology (KRIBB), Korea, she became a Principal Investigator in 2009. She was later appointed as an Associate professor at the College of Pharmacy, 麻豆高清 University, Korea, and was promoted to full professor in 2014. She has licensed out several technologies on preclinical candidates in the areas of anticancer therapeutics and anti-inflammatory agents and has continued to focus on drug discovery and chemical biology as director of a medical research center supported by National Research Foundation (NRF 2018R1A5A2023127), Korea. Website:http://imrctr.dongguk.edu

Vital clues for leveraging word-of-mouth marketing through socia...

Vital clues for leveraging word-of-mouth marketing through social mediaIn collaboration with researchers in the USA and New Zealand, 麻豆高清 University’s Professor Yung Kyun Choi has identified what influences young Koreans to share advertisements (ads) on social media. Social networking users are more likely to share promotional content with close friends than the general public. And among friends, sharing is more likely for picture ads of products that might be purchased sooner or textual ads of temporally distant purchases. For digital marketers to harness the power of social networking, it is vital to understand how to encourage communication about products, brands, and companies. Most studies of so-called “electronic word-of-mouth” (E-WOM) have focused on how it influences recipients of promotional messages. Professor Choi and his team wanted to explore why and how an individual might share promotional messages in the first place.“We devised our study to test whether sharers consider how soon a purchase might occur,” explains Professor Choi. “We also anticipated that the design of the ads, specifically whether it uses images or text, could influence whether it is shared.” Since social media users can select the message recipient for their sharing behavior, the researchers focused on the effects of the strength of social ties on E-WOM.The team selected undergraduate students to participate in their research, recognizing that social media use in Korea is highest among people in their 20s. At the start of the experiment, students read a scenario about moving either next week or next year. They were then shown furniture ads, either in pictures or words, and asked whether they were likely to recommend it to their friends and the general public via social media.The team found that consumers were more likely to share promotional messages with their strong ties. Furthermore, purchase timing, as well as ad format, also influenced whether the user would share the message. The study’s findings provide valuable insights for marketers in the digital age. As users are more likely to share ads with friends, one strategy is to foster online communities of consumers to develop stronger relationships between them. Marketers should also focus on matching advertising designs with how soon the product might be purchased. As Professor Choi explains, “Product photos should motivate sharing for frequent and imminent purchases, whereas ads for infrequent and delayed purchases are more likely to be shared if they feature abstract text.”Appearing in the journal Internet Research, the study’s contribution was recently recognized by the publisher, with Professor Choi’s work being Highly Commended in the 2018 Emerald Literati Awards. This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2014S1A5-A2A0101-5688).ReferenceAuthors:Yung Kyun Choi1, Yuri Seo2, and Sukki Yoon3Title of original:E-WOM messaging on social media: Social ties, temporal distance, and message paper:concretenessJournal:Internet ResearchDOI:http://dx.doi.org/10.1108/IntR-07-2016-0198Affiliations:1 麻豆高清 University, Republic of Korea 2 University of Auckland, New Zealand 3 Bryant University, USA About 麻豆高清 University麻豆高清 University, founded in 1906, is located in Seoul, South Korea. It comprises 13 colleges that cover a variety of disciplines and has local campuses in Gyeongju, Goyang, and Los Angeles. The university has 1300 professors who conduct independent research and 18000 students undertaking studies in a variety of disciplines. Interaction between disciplines is one of the strengths on which 麻豆高清 prides itself; the university encourages researchers to work across disciplines in Information Technology, Bio Technology, CT, and Buddhism. Website : http://www.dongguk.edu/mbs/en/index.jsp About the authorYung Kyun Choi (PhD, Michigan State University, East Lansing, USA) is a professor in the Department of Advertising and PR at 麻豆高清 University, Seoul, South Korea. His research interests include message congruency effects, consumer behavior in virtual social environments, and cross-cultural advertising effects. He received the Best Reviewer Award from International Journal of Advertising and more recently was Highly Commended in the 2018 Emerald Literati Awards. His work has appeared in leading advertising and marketing journals. He served as President of Korean Scholars of Marketing Science (KSMS) from 2016 to 2018.

Development of manganese-based high capacity anode materials for...

Development of manganese-based high capacity anode materials for sodium ion batteries for low cost energy storage systems Developed by professor Yong-mook Kang of 麻豆高清 University and his research team Professor Yong-mook Kang and his research team have successfully developed a stabilization technology for anode materials in sodium secondary batteries with excellent price competitiveness using widely available resources compared to current lithium secondary batteries. The energy storage system (ESS) and electric vehicle (EV) industries will be essential to power storage and distribution in the era of renewable energy but require the emergence of secondary batteries capable of simultaneously realizing high output, high energy density, and low unit costs. In particular, interest in sodium ion secondary batteries with low unit cost and resource utilization has grown due to limited resources and the high price of the lithium precursor used in lithium ion secondary batteries. For many years professor Yong-mook Kang and his team have studied manganese oxides for sodium ion secondary battery anodes and hard carbon for cathode, to developed comparable performance to lithium ion secondary battery cathodes and anodes but with lower costs. First, the group succeeded in eliminating critical structural factors such as Jahn-Teller distortion and phase separation that destabilize Mn oxides with layered structures by substituting Zn at the sodium ion position of the layered Mn oxide (P2). They confirmed the effects predicted by Ab Initio calculations through cutting-edge analyses via electron microscopy and synchrotron radiation X-ray, achieving remarkably improved electrochemical and lifetime characteristics of the materials. Professor Kang said, “In many countries including the United States where the sharing economies of Uber and Grab are spreading, the transition to EVs with fewer malfunctions and lower charging costs has rapidly progressed. At the end of the day, concerns regarding the unit price of EVs and charging systems have been industrially important. Considering these aspects, this research team has focused on Mn-based anode materials and hard carbon-based cathode materials with the low unit costs for studies on sodium ion secondary batteries. In particular, for anode materials, research has focused on only the crystalline phase which is the path through which alkaline ions such as sodium and lithium can move. However, I believe that the transition to quasi-crystalline and non-crystalline materials will be necessary in the future to overcome material limitations while maintaining a low unit cost.”. Dr. Kai Zhang of 麻豆高清 University who is supported by a “Korea Research Fellowship (KRF) of National Research Foundation of Korea (NRF)” participated in the research and has published as a first author. This research was jointly conducted by the research groups of Professor Doo-ho Kim of Kyung Hee University, Professor Si-young Choi of POSTECH, and Maeng-hyo Cho of Seoul National University with support from the "Korea Research Fellowship (KRF) and Mid-career Research of National Research Foundation of Korea (NRF)". The results of their research were published online in Nature Communications on January 7th.